About This Site and Who Pays for It
This site answers one question in plain English for people who buy or sell advertising: what agentic buying is, how it works, and how much of it is real. It is written by an operator who sells work in the field he writes about.
What this site answers
What agentic buying is, how a buy actually runs, how it differs from programmatic, and how much of it is real yet. It is written for someone who buys or sells advertising and heard the phrase at a conference.
Two figures get quoted everywhere with Dynatrace’s name on them: 59% for security, 55% for accuracy. Neither is in Dynatrace’s own release, and neither traces to any primary source. The maturity page prints the real numbers next to the phantom ones.
Where a primary source and the press coverage of it disagree here, the primary source wins, and no page on this site predicts a date. Where a specification says nothing on a point, the page says so and stops. Guessing produces a plausible sentence with nothing behind it.
I sell work in this field
Constantine Mirin, chief executive of Postindustria, where I build agentic systems that have to survive production. That is how I ended up reading two advertising standards line by line.
I also sell work in this field, and that is the disclosure worth leading with. Agentic Ad Lab, the sister site to this one and the technical half of it, publishes what that work is: integration and readiness reviews for companies deciding whether to expose a buying or a selling agent. That includes an audit of which of the 64 operations in AdCP — the protocol most live deployments run on — a given role actually needs. A sales agent selling media is required to implement seven of them, and a buy-side orchestrator implements none and calls them instead.
Non-affiliation costs me nothing. An invoice could bend a page.
Neither standards body has any say over this
Two organisations are writing the rules. AgenticAdvertising.org maintains AdCP under Apache 2.0 and claims 123+ members on its homepage, Yahoo, PubMatic and Scope3 among them. IAB Tech Lab publishes AAMP and the reference implementations under it.
Neither is a client. I am a member of neither, and nobody at either has read a word of this, let alone approved it. Trademarks belong to their owners.
There is no AdCP-versus-AAMP table on this site. That comparison lives at Agentic Ad Lab with the payloads attached, and a thinner copy of it here would make both worse.
How to report an error
Send the page, the sentence, and what it should say instead, to hello@agenticadlab.com. If the defect is upstream and the specification itself is wrong, an issue on that repository fixes more than a correction here does.